C California Style

Beauty counters gleam in LED light. PHOTO: Tom Sibley.
Terry de Gunzburg will unveil five fragrances exclusive to the store. PHOTO: Karl Puchlik.
Perfumer Ben Gorham. PHOTO: Karl Puchlik.

Counter Culture

by C California Style

Walk into Barneys New York, and prepare to be floored.

After decades spent providing countless makeovers, this month, the cosmetics floor at Barneys New York in Beverly Hills turns the mirror on itself. With an unprecedented renovation helmed by firm Steven Harris Architects (a virtuoso of eco-resorts and private residences worldwide), a fresh redesign pares the space down to its bare elements.

“We incorporated custom terrazzo stone tiles and plaster relief walls inspired by French design in the 1940s,” says Barneys Creative Director Dennis Freedman. “It gives the space texture and warmth.” The ultimate effect is a focus on the products themselves, all showcased on white acrylic shelves with soft cove lighting. Among the new additions to the department: a color line by Troy Surratt; a custom fragrance (dubbed “1996”) from Ben Gorham and Inez & Vinoodh; as well as a new scent from ready-to-wear designer Greg Lauren.

Treatment rooms have also received a facelift, rendered in gray stone countertops with cabinetry of cerused oak. While its New York counterpart is getting its own revamp, too, here in Beverly Hills, one room is devoted exclusively to La Mer, makeup expert Patrick Foley is on hand, and beloved facialist Mila Moursi (whose Intensive Rejuvenation Treatment is said to physically turn back time), will be setting up shop. 9570 Wilshire Blvd., B.H., 310-276-4400; barneys.com.

Written by Molly Creeden