Beauty maven Kirsten Kjaer Weis continues to change the landscape of the makeup industry with the expansion of her NATURAL line.
For Danish-born, New York-based make-up artist Kirsten Kjaer Weis, her sole vision in 2003 was to launch an organic cosmetics line that fused luxury and high performance with natural ingredients. After working on commercial sets and with publications like Vogue and Elle for 20 years, she noticed that nearly all of her clients used products that irritated their skin. “If these products are causing short-term effects like breakouts and rashes, then what would the long-term effects look like?” says Kjaer Weis. “There had to be another choice.”
In 2010, she launched Kjaer Weis and has since amassed a cult following for her exquisite formulas, which consist of raw materials and pigments extracted from nature (including rosa rubiginosa oil, honey-suckle, gardenia and beeswax). And not to be overlooked, the elegant (and sustainable) white-bronze metal packaging is courtesy of L.A.-based creative director Marc Atlan, also known for his iconic Yves Saint Laurent packaging and Comme des Garçons perfume bottles.
Apart from her highly anticipated lipstick launch this fall, joining the lineup this month are the multiuse Precious cream blush and the Angelic eye shadow. Violet Grey, 8452 Melrose Pl., L.A., 323-782-9700; kjaerweis.com. • CAROLINE CAGNEY
Edited by JENNY MURRAY.