C California Style

Violet Grey's ivy-clad entrance. PHOTO: Laure Joliet
Curated shelves at the Melrose Place Boutique. PHOTO: Laure Joliet

Grey Matter

by C California Style

Talk about product placement—Melrose Place welcomes a posh beauty salon.

In 2010, Cassandra Huysentruyt Grey founded Violet Grey in a penthouse on Melrose Place, where stars, stylists and artists alike flocked to discover and share beauty secrets amidst vintage photography books, Edith Head illustrations and shelves upon shelves of products. “I am fascinated with the art of transformation, iconography and reinvention,” Grey explains. “Beauty within the Hollywood narrative is all about that stuff, no?” The company evolved to include a digital magazine—the Violet Files features everything from how to master the perfect cat eye to editorial shoots with Eva Mendes and January Jones—an online shop boasting finds from 22 brands including Tom Ford, Dior and Laura Mercier, and, now, a Hollywood Regency-inspired brick-and-mortar on the same street where it all began. For summer, Grey suggests a fresh, natural look from La Prairie, a Violet-approved brand. “I’m neurotic about my lips and having dewy fresh-looking skin,” Grey explains. “La Prairie’s anti-aging eye and lip Perfection À Porter is a summer must for your cosmetic wardrobe and all I need to look fresh and dewy in the sunthat and perhaps a coral oval-shaped manicure.” 8452 Melrose Pl., L.A., 323-782-9700; violetgrey.com

Written by Megan Meyer.
Edited by Jenny Murray.
PhotosL Laure Joliet.