Annie Finch debuts a stable of beauty products inspired by her own family and equestrian lifestyle
Katherine (“Annie”) Finch says she created Katherine Cosmetics for “real women on the go. I wanted makeup to bring out your best.” Raised in Montecito, the former Estée Lauder exec thought she had left the beauty world when she moved to Rancho Santa Fe in 2010, where she resumed her passion for riding.
The jet-setting show-jumper quickly realized there was a void in the cosmetic market for what she really needed: travel-friendly, multi-tasking classic colors. Earlier this year she launched five “Everyday” products in brown and silver packaging recalling horse saddles and bridles with a unique trunk show and online sales model.
Keeping it personal, Katherine Cosmetics is named after the four Katherines in her family: herself, her mother, grandmother and great grandmother. “The K logo reminds me of the strength and beauty in every woman. And every woman deserves to have the most beautiful products in her purse.” katherinecosmetics.com.
Written by Jenny Murray and Alisa Wolfson