C California Style

Grounding Force

by C California Style

“Rugs are the soul of a room,” says Venice’s self-proclaimed “rug slinger” Kelly Vittengl, citing the impulse behind her two-year-old brand, Frances Loom.

She scours flea markets from Pasadena to Northern France for the exquisite assortment of vintage Persian, Turkish and Oriental rugs, recently favoring rich navy- and peach-hued floor coverings. Up next, the 27-year-old will translate the spirit of her found treasures into her own small-batch, handwoven line. For Vittengl, there are no limitations on the furnishing: “I love them in places you don’t expect, like in a bathroom or as a kitchen runner.” @francesloom; francesloom.com.

Written by Danielle  DiMeglio.

FRANCES LOOM founder KELLY VITTENGL unveils new rugs on her site every Thursday. PHOTO: Brydie Mack.

FRANCES LOOM founder KELLY VITTENGL unveils new rugs on her site every Thursday. PHOTO: Brydie Mack.