Habit customizes meals based on biometrics and DNA
After conducting a life-altering series of DNA and blood tests to understand his own dietary needs, Neil Grimmer, co-founder of Plum Organics, set out to launch nutrition start-up Habit. “It’s the first company to create a simple way for anyone to understand their body and what nutrients work best for it, offering a test-to-table solution,” says Grimmer. An easy-to-use at-home test factors in DNA and more than 60 nutrition-related blood and genetic biomarkers, biometrics and lifestyle choices to build personalized dietary suggestions; a consultation with a registered dietitian follows. “Habit provides recommendations based on your biology to know what your body needs and craves,” says Grimmer. habit.com.
Edited by LESLIE McKENZIE.