C California Style

Looks from the AVEC LES FILLES collection.

Joyce Azria Launches Avec Les Filles

by C California Style

The former BCBGeneration creative director launches a new collection geared towards girls

Designer JOYCE AZRIA. PHOTO: David Roemer.

Designer JOYCE AZRIA. PHOTO: David Roemer.

Hancock Park-based Joyce Azria—former creative director of BCBGeneration and the daughter of industry icon Max Azria—launched Avec Les Filles in February. Aimed at the millennial set and skewing toward a French girl aesthetic, the line offers accessories, key staples (leather jackets and denim) and of-the-moment musts like a ruffle-sleeved blouse and a robe minidress. $28-$595; aveclesfilles.com.

Written by SCHUYLER BAILEY.

 

This article originally appeared in the April 2017 issue of C Magazine.