C California Style

Natalie Joos. PHOTO: Sloan Laurits.
REBECCA DAYAN painting, Caroline, 2013, rebeccadayan.com.
PLANT FOOD AND WINE polenta scramble, 1009 Abbot Kinney Blvd., Venice. PHOTO: Anna Schwaber.
NAF indie-rock band members (from left) Erika Forster, Jenny Lewis, Tennessee Thomas. PHOTO: Luke Rathborne Schurman.
SALVATORE FERRAGAMO Fall/Winter 2016.
JONATHAN GARDENER oil on linen, Reclining Nude, 2016, casey​kaplan​gallery​.com.
MORAN BONDAROFF art gallery, 937 N. La Cienega Blvd., L.A. PHOTO: Courtesy of Moran Bondaroff Gallery.

Natalie Joos, Tastemaker

by C California Style

“I am not producing fashion. I am fashioning a product,” says Natalie Joos of her upcoming line of knitwear.

It’s one of the many projects keeping the Belgian native busy since launching her vintage-focused blog, Tales of Endearment, in 2010. The writer, photographer and stylist moved to L.A. from New York earlier this year for a change of scenery, but hasn’t slowed down. Also in the works: a book featuring her favorite muses, set to hit shelves in 2017. When she’s not working, expect to find her hunting for 1940s pieces for her fall wardrobe at the likes of Cannonball & Tilly and Venice’s The Pistol Club (also home to her Tales of Vintage pop-up shop). Here, Joos shares the things she’s currently coveting. talesofendearment.com.

Edited by Kelsey McKinnon.