C California Style

Ground Up

by C California Style

S.F.-based herbalists Sarah Buscho and Marina Storm had only a garden in Marin County when they set out to create Earth Tu Face in 2012.

“We wanted a skincare line that was active, yet healthy for the face and the body,” says Buscho. Everything is meticulously sourced, from the rustic-chic glass bottles to the food-grade ingredients (blue chamomile, carrot and olive oil). With a children’s line in the works, top sellers like the Face Cleanse—made with aloe and palmarosa—are landing in the hands of some unexpected patrons: “We had the Whole Foods client in mind, but it has taken off with the high-fashion crowd. That’s a nice surprise.” $28-$62; earthtuface.com.

Written by Caroline Cagney.