“We are working at a faster rate than ever before [so traditional] retail has a slight dinosaur feeling to it now,”
says Bahamas-based (and British-born) aristocrat and entrepreneur India Hicks of her foray into the e-commerce world with her first accessories and bath-and-body lines, India Hicks London-Harbour Island.
Headquartered in Los Angeles, Hicks’ newest venture follows in the footsteps of her Harbour Island boutique and features two fragrances (English Rose, a composition of grass, peony and rose, and Wild Spiderlily, an ode to honeysuckle and orange flowers laced with notes of sandalwood), available in body lotions as well as wash sets. An equally covetable accessories collection includes everything from canvas totes and leather clutches to scarves and dopp kits in whimsical beetle prints.
It’s the latest in a string of entrepreneurial endeavors for the former model, who also has an eponymous jewelry line at Bloomingdale’s, as well as India Hicks Island Living collections for both HSN and Crabtree & Evelyn. In addition to being sold online, the brand is also available through a direct-selling platform that encourages women to host social gatherings, a la Avon. Says Hicks, “I wanted to offer women the opportunity to be at the center of their own businesses, encouraging them to be financially independent and to be their strongest.” $24-$420; indiahicks.com.
Written by Caroline Cagney.
Edited by Jenny Murray.