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by C California Style
Instagram sensation @golden_barbie in the best of Resort 2018
“I can’t believe this many people are actually paying attention to what I’m doing,” says model Jasmine Sanders, widely known by the username “Golden Barbie,” of her massive social media following. When we speak, fresh off of a post-shoot red-eye from Los Angeles to Atlanta to join her boyfriend, producer and TV personality Terrence Jenkins, Sanders has just hit 2.7 million Instagram followers.
The 26-year-old, who, since getting her professional start 13 years ago, has clearly picked up some business acumen along the way, credits the social channel with affording her a voice. “It’s a huge thing for women in the industry to know that once we get these platforms we have a lot of power,” says the German-born, South Carolina-raised beauty. A self-professed tomboy, who in high school had to choose between volleyball and modeling, Sanders’ candor and flawless selfies have translated into a series of brand partnerships, including one with Reebok. In December, she will unveil her first-ever design collaboration with the activewear brand and Lady Foot Locker, a feat following another career-enabled first: a trip to Dubai as part of her role as digital ambassador for Bulgari. All this before touching down in L.A. to spend the holidays at home—with Jenkins, their extended family and three dogs in tow.
Photography by BEAU GREALY. Styling by ALISON EDMOND. Written by GILLIAN KOENIG.