C California Style

Jessica Herrin

by C California Style

CEO and founder, Stella & Dot, a social selling boutique-style jewelry company based in San Francisco.

PHOTO: Carlos Shavarría.

PHOTO: Carlos Shavarría.

Résumé Co-founded WeddingChannel.com. Since 2010, Herrin raised more than $2 million toward stimulating education and empowerment in women’s lives and garnering awareness for breast cancer and autism as founder of the Stella & Dot Foundation. In May, she will release her first book, Be Extraordinary: How to Dream Bigger, Live Happier, and Achieve Success on Your Own Terms by Embracing the Entrepreneur in You (Penguin Random House).

Your big break Appearing on Oprah after co-founding my first company. Many women reached out to me for advice on how to become an entrepreneur. I realized I didn’t really have a great answer for them, and that began my journey to reinvent flexible career opportunities for women. It was part of my lightbulb moment, which led to us being a family of brands: EVER Skincare, KEEP Collective and Stella & Dot.

Favorite app FaceTime.             

Trend you’re observing Rationalization. Once again, some irrational exuberance is settling. I like it better that way.

Industry hot topic Women at work, and creating more equality.

Woman to watch Blythe Harris, our chief creative officer, is a dynamo. We’ve launched a new rocket-ship company this year called KEEP Collective, based on her innovative design.

Biz-speak you’re guilty of overusing Pivot, of course. We all love to pivot, and be agile.

Phrase you’d like to ban I really don’t care if people play buzzword bingo. I don’t take it that seriously.

Best place to rub elbows [S.F. members club] The Battery. Who doesn’t love a breakfast or dinner meeting there? It’s fun and chic.