C California Style

Ruzwana Bashir

by C California Style

Founder and CEO of Peek, an online marketplace for finding and booking activities, based in San Francisco.

PHOTO: Carlos Shavarría.

PHOTO: Carlos Shavarría.

Résumé Previously worked in private equity at Blackstone Group and in investment banking at Goldman Sachs; part of the founding team at art collecting and education platform Artsy; and also worked in strategy and business development at online retailer Gilt Groupe.

Your big break Going to Oxford. I was the first person in my [British Pakistani] community to ever get into a top university, and it opened up a huge world of opportunity I never knew existed.

Favorite app Audible. It makes it really easy to download and listen to books that had previously been languishing on my bookshelves.

Trend you’re observing Complaining about how expensive rents in S.F. are.

Industry hot topic Getting more women into tech.

Women to watch Caroline Ghosn at Levo League, Katrina Lake at Stitch Fix and Michelle Zatlyn at CloudFlare.

Biz-speak you’re guilty of overusing Referring to companies worth over $1 billion as unicorns.

Best place to rub elbows [Angel investment firm] SV Angel (headed by prolific investor Ron Conway) has a great CEO summit with lots of passionate founders.