C California Style

From Manicures to Matcha: 5 NYC Transplants Make Their L.A. Debuts

by C California Style

Turmeric lattes, direct from Chelsea.

This article originally appeared in the Spring 2017 issue of C Magazine.

1. MatchaBar (matchabarnyc.com)—the vibrant purveyor of Japan’s calming, antioxidant-packed beverage—has set up shop in Silver Lake with an outdoor patio, light bites including a matcha treat by Gjusta, and signature L.A. drinks including a turmeric ginger matcha latte.

2. Sceney Lower East Side dinner spot Beauty & Essex (beautyandessex.com) is slated to debut its 10,000-square-foot space near the new Dream Hollywood hotel this winter, with al fresco seating, double-height ceilings and an illuminating 20-foot skylight designed by the Rockwell Group.

3. and 4. Nontoxic nail-care authority Tenoverten (tenoverten.com) and luxe Brooklyn boutique Bird (shopbird.com) have opened in Culver City’s buzzy Platform.

5. Erika Bloom Pilates (erikabloom.com)—its founder a native of Pasadena—is set to open its first L.A. location this spring, offering devotees Bloom’s signature method plus nutrition, acupuncture, rolfing and massage. • Kathryn Romeyn