C turns the page with a hyper-local concept shop
“The idea of a shopping experience where customers know that everything in the store is going to be something they like—that is really appealing,” says L.A.-based interior designer Martha Mulholland. “A little bit of everything, tailored, in one place.” And so Mulholland signed on to conceptualize the interiors for C’s debut pop-up shop, State of Mind: Curated by C Magazine, a five-week retail experience at Westfield Century City, stocked with products hand-selected by our editors to represent the high mark of California style.
Given that lens, it was only fitting that the shop be furnished according to the same standards. Replete in a rich palette of warm, minimal materials, the decor derives from a pool of California talent, and includes pieces by Atelier de Troupe, De Jong & Co., Ten10 and Carly Jo Morgan. Exclusives such as a strapless tulle Monique Lhuillier gown, a trio of Nick Fouquet hats and customized Greg Lauren jackets are showcased in an immersive, residential scheme, an approach Mulholland has helped push to the forefront in such projects as The Line (and a new Venice studio for Marysia in “Sea Change,” p.52), making a case for browsing in person as an event in and of itself. We still appreciate the gratifying rush of online shopping, too—hence the store’s companion e-commerce site. After all, living in California means having the best of all worlds. Nov. 27-Jan. 2. 10250 Santa Monica Blvd., L.A.; c-stateofmind.com.
Written by MELISSA GOLDSTEIN.