C California Style

Limited-edition Asscher Box in pink, $890.
ALEXANDRA VON FURSTENBERG with Axle Desk in Rose, $15,000.
Acrylic furnishings and accessories inside the new flagship.

Clear Vision

by C California Style

Things are looking as vibrant for Alexandra von Furstenberg as the saturated hues in her luxe, modern acrylic furniture and accessories line.

The Los Angeles designer just unveiled a new flagship store on Robertson Boulevard (a short hop from its prior location on Melrose Avenue). The space, designed by husband Dax Miller, is a bright white, sleek concept with displays that enhance the pieces’ prismatic effects. “He wanted to light them like gems in a jewelry store,” says von Furstenberg. Also new is a rich rose shade—“not too feminine or too masculine,” she says. “It was a great segue into a new palette.” Floating fluorescent lights feel more suited to an art installation than a retail rack, and the popular collection, which spans coffee tables to coasters, is joined by newcomers including wall mirrors. 300 N. Robertson Blvd., W.H., 310-777-0253; alexandravonfurstenberg.com. • KERSTIN CZARRA