The impeccably chic Vanessa Traina Snow returns to her California roots with an expertly curated new L.A. home for her lifestyle concept shop, The Apartment by The Line.
Vanessa Traina Snow is wearing a stark white, long-sleeve dress by Protagonist as she balances at the edge of a plush, brown George Nelson sofa that’s displayed in the newly opened outpost, The Apartment by The Line—Los Angeles.
“L.A. was in the plan from the start,” says Traina Snow, co-founder and executive creative director, of bringing the beautifully refined aesthetic of The Apartment by The Line to an airy second-floor space in Los Angeles (the original location in New York’s SoHo opened two years ago). “I used to live in L.A. and have watched this street really build up,” says the Manhattan resident. “It’s such a destination and you have to kind of discover it or know about it. We also wanted it to have the sense of a home and living space, and you kind of lose that on the ground floor.”
It’s details like this that are certainly not lost on Traina Snow, a San Francisco native, whose eye and sought-after sense of style have been honed since an early age. The daughter of novelist Danielle Steel grew up attending European couture shows when most girls her age were still roaming their local mall, and her talent has garnered the respect of her fashion colleagues as a prominent stylist with impeccable taste. Among her notable industry posts, Traina Snow was a consultant to her longtime friend Alexander Wang (they went to high school together), during his time as creative director at Balenciaga, and she also counts designer Joseph Altuzarra, and Jack McCollough and Lazaro Hernandez of Proenza Schouler among her inner circle.
Between a culturally rich Northern California upbringing and her college years spent studying fine art at Pepperdine University in Malibu, Traina Snow really is the ultimate insider when it comes to the hazy, sunlit California aesthetic and clean, coastal-inspired lines.
She discovered the spot, nestled in the middle of Melrose Place, one year ago. Through working with architect Andrea Steele, plus local artists and resources like Doug McCollough of DM/DM and furniture and decorative art dealer JF Chen, a cozy West Coast charm is infused throughout the expansive showroom-retail store-gallery where everything from the antique Oriental rugs to the Apparatus incense is available for purchase. Local fashion labels AMO denim and Agnes Baddoo pepper the walk-in closet, along with exclusive pieces like shearling-lined slides from Newbark, 3X1 and Jean Stories denim shorts, and The Line’s new jewelry collaboration with designer Sophie Buhai.
Other sculptural jewelry from Charlotte Chesnais is also part of the fashion offering, and it makes sense, since like the majority of the items available at The Apartment, they are pieces Traina Snow personally covets and they fall perfectly in line (pun intended) with her day-to-day look.
“I used to work with her at Balenciaga,” Traina Snow says of the jewelry designer Chesnais. “As soon as she launched her own brand, we snapped her up immediately.”
Draped atop leather-backed chairs and across built-in window seats are blankets and pillows from The Line’s new private home label, Tenfold, launched in tandem with the store opening, featuring earthy colors and tactile textures that echo the easy-luxe look of Traina Snow’s lifestyle. “There are pillows, bedding, throws, objets, trays and candles that all fit into our idea of versatile and seasonless, timeless quality goods,” she says of Tenfold, which will be carried in the N.Y. and L.A. stores as well as online. “It’s all meant to be mixed and matched to build your own home.”
She adds that she personally owns several of the furniture pieces, objets d’art, beauty products and clothing sold in her stores, and though she has been living between Paris and New York for the past eight years, when it comes to life in Southern California, Traina Snow has more than just this new retail space in her sight line.
“The hope is to spend more time here, especially as winter rolls in,” she says. “I still have so many friends here and definitely feel at home in L.A.” Nowhere was that more apparent than at the store opening, which saw the likes of Buhai, Bella Heathcote, Lisa Eisner and Calvin Klein’s Francisco Costa in attendance, the latter two of whom co-hosted the fete.
“It’s been exciting to display how everything can live in another context,” Traina Snow says of the expansion of the brand. “It’s also really important for us to be in another city and to be bringing in the culture and people of L.A.” 8463 Melrose Pl., 2nd Fl., L.A., 323-746-5056; theline.com.
Photography by JESSICA SAMPLE.
Written by MELISSA MAGSAYSAY.