C California Style

PEACE INDUSTRY’s Tango rug, $2,499, designed in collaboration with ALISON DAMONTE.

Soft Landing

by C California Style

Peace Industry pushes the comfort zone

PEACE INDUSTRY’s Tango rug, $2,499, designed in collaboration with ALISON DAMONTE.

“I chose all of the designers based on which direction I wanted to be pushed outside of my comfort zone,” says Peace Industry co‑founder and lead designer Melina Raissnia of her Fall 2017 collection. Raissnia and her husband, Dodd, reached out to multidisciplinary creatives, such as Disc Interiors, Hinterland Design, artist Raha Raissnia (Melina’s sister-in-law) and designer Alison Damonte, to apply their unique visions to the ancient—and endangered—tradition of Iranian felted wool rugs, a craft the San Francisco-based company has specialized in since 2002. peaceindustry.com.

Written by JESSICA RITZ.
Photography by BRUCE DAMONTE.

 

This article originally appeared in the December 2017 issue of C Magazine.