RH’s newest offering celebrates the CLEAN LINES of midcentury DESIGN with high-end MATERIALS and an EMPHASIS on comfort.
“We can be difficult to work with,” says RH Chairman and CEO Gary Friedman. “We can be pretty stubborn about trying to make things great. We don’t like to take shortcuts.” When it came to finding designers for RH Modern, he cast a wide net. The thousands of products, from sofas to chandeliers, had to reflect the company’s distinctive edgy-luxe aesthetic. “It’s edited by our point of view, and we’re rooted in a comfortable, casual lifestyle, probably because we live in California,” says Friedman, who recently bought a midcentury home in L.A.
Furniture designer Thomas Bina was one of several Californians to get the nod. “L.A. is so laid-back, and I think it represents a big part of my personality and aesthetic,” Bina says. For his Monterey line—coffee tables, consoles and a platform bed (his favorite)—he used reclaimed peroba rosa, a Brazilian wood with a soulful patina. S.F.-based designer Jonathan Browning, whose lighting collection is included, recently found a new appreciation for simpler lines. “I thought, why don’t I join them,” he says of the modern craze. “But I’ll do it my way. With my vocabulary: leaded crystal, rosewood, bisque porcelain and bronze.”
As of early November, the work of Bina (who also collaborated on a line of reclaimed French oak furniture with L.A. designer Ed Robinson), Browning and old friend of RH, rug designer Ben Soleimani, can be seen, along with the rest of the collection, in the striking 24,000-square-foot gallery in West Hollywood. “We curate not just products, but ideas and people,” says Friedman. 8772 Beverly Blvd., W.H.; rhmodern.com. • MARGOT DOUGHERTY.
Edited by ANDREA STANFORD.