C California Style

The new Melrose Place boutique. PHOTO: Courtesy of FRAME.

A Leg Up

by C California Style

In just three years, L.A. and London-based clothing line Frame has been picked up by 1,000 retailers worldwide and

amassed a cult following across Hollywood’s It crowd (Gigi Hadid and Jessica Alba, among countless others). Now, co-founders Erik Torstensson and Jens Grede (the same duo behind Mr. Porter, Industrie Magazine and Saturday Group) have opened their first retail store on Melrose Place filled with the line’s coveted, stripped-down apparel. Inside, find the latest in ready-to-wear, denim and more, including cropped Le Flare de Francoise jeans exclusive to the store. 8467 Melrose Pl., W.H., 310-464-2270; frame-store.com.

Written by Danielle Dimeglio.