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C California Style

Buy, Buy, Baby

by C California Style

Southern California’s retail renaissance

A retail renaissance is rejuvenating Southern California. At Costa Mesa’s South Coast Plaza, which recently welcomed Alexander McQueen (alexandermcqueen.com), Givenchy (givenchy.com) and Louis Vuitton’s redesigned emporium (louisvuitton.com) into its fold, come November, Furla (furla.com) will open its first freestanding store in California, decorated in durmast oak and champagne-colored metal. Meanwhile, at its new Westfield Century City shop, COS (cosstores.com) enhances the clean lines of its men’s and women’s clothing with a gallery-like setting integrating glass, concrete and wood. On Melrose Avenue, indigo walls complement Americana-inspired denim and vintage finds at the first boutique for stylist and design duo Emily Current and Meritt Elliott’s The Great (thisisthegreat.com). A year-long pop-up also opened on Melrose Avenue marking the first L.A. store dedicated exclusively to MM6 Maison Margiela (maisonmargiela.com); the interiors of the 970-square-foot space are wrapped in silver foil evoking mirroring, reflective of the Fall/Winter 2018 collection. At the newly revamped Beverly Center nearby, Balenciaga (balenciaga.com) has opened the doors to a 1,210-square-foot store. Expect to find both men’s and women’s collections in the space, which features an exposed ceiling and an Instagram-worthy pink, logo-embossed carpet.

Written by KHANH T.L. TRAN.