C California Style

City Slicker

by C California Style

Theory debuts a new Downtown L.A. boutique

In partnership with Theory

Theory has been a staple in modern urbanites’ wardrobes since its founding 21 years ago, with its tailored, versatile silhouettes that are as approachable as they are high-end. So, it’s perfectly fitting that the label’s newest home is in the heart of bustling Downtown Los Angeles.

Situated just steps away from the Ace Hotel, the 1,600-square-foot boutique will serve as a creative playground for Theory’s collaborations, events and product initiatives, in addition to offering its women’s and accessories ranges. The space, designed by the L.A. firm Johnston Marklee, pairs industrial concrete and metal architecture—a nod to the metropolis—with locally designed contemporary furnishings that reflect the brand’s streamlined aesthetic. 845 South Broadway, L.A.; theory.com.