Natalie Martin opens flagship store on La Cienega
When Natalie Martin decided to open a Los Angeles flagship for her namesake line of breezy, block-printed frocks, beloved by everyone from Busy Philipps to Barbra Streisand, Martin hoped the space would reflect both her personal aesthetic and the effortless sensibility for which her label is known. “I wanted customers to come in and feel comfortable and relaxed,” says the Australian-born Benedict Canyon resident who turned to interior designer Amanda Masters to bring her vision to life in a sun-dappled space on La Cienega Boulevard. “We both love the ’70s and that Laurel Canyon feel,” notes Masters, who opted to create a neutral backdrop that would allow Martin’s color-saturated dresses, including the best-selling Fiore silhouette, to shine. Standout touches include Berber rugs, handcarved doors from Morocco (which lead to Martin’s adjoining studio), and a pair of midcentury chairs sourced from Bali, where the line is also made. 804 N. La Cienega Blvd., L.A., 424-335-0566; nataliemartincollection.com.
Written by LESLEY McKENZIE.
Photography by ASHLEY TURNER.