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C California Style

Floor-to-ceiling windows offer sweeping city views. Photography by carmen chan.
Racks of clothes line the efficient space. Photography by carmen chan.
ENTIREWORLD organic cotton ballet top, $45. Photography by gillian garcia.
SCOTT STERNBERG’s Brussels griffon, General Zod. Photography by carmen chan.
A sock design. Photography by carmen chan.
Sternberg stands in front of the stacks of books that serve as reference and inspiration.Photography by carmen chan.
A selection of swatches. Photography by carmen chan.

Global Citizen

by C California Style

Scott Sternberg takes minimalism to the max with his new line, Entireworld

Scott Sternberg’s designs have always been woven with vibe. With his former clothing company, Band of Outsiders, the branding savant launched and photographed a vintage Polaroid campaign featuring stars including Michelle Williams and Frank Ocean. The line and its creative universe made such an impact on wardrobes and minds that when Sternberg stepped down in 2015, fans felt a collective heartbreak. 

Now he’s hitting the reset button with Entireworld, a direct-to-consumer lineup of pared-down, cozy wares such as organic cotton T-shirts, cable-knit sweaters and heathered sweatpants. But just because it’s not fashion with a capital “F,” doesn’t mean it’s lacking in the hype of which Sternberg’s so adept. The brand’s Instagram feed has an art-school swagger, dotted with lo-fi, doc-style clips and a new cast of characters for the Fall campaign including Busy Philipps, Andrew Garfield and Hasan Minhaj.

Echoing the minimalism of Entireworld’s clothes, when choosing a spot for his studio, pragmatism reigned supreme. “There’s something so great about the placard outside my office and a key to the bathroom and all that,” he says of the no-frills Koreatown space.

The environs are relatively free of decorative objects—the better to appreciate the view of the Los Angeles skyline. “I find myself fixating on the Griffith Observatory and the Hollywood sign,” says Sternberg. “And there’s a brick wall that I fantasize about staging screenings [on] someday.” Mood boards containing everything from geodesic domes to Sesame Street characters hang amid mounds of books on subjects ranging from Bauhaus and Geoffrey Beene to Legos and surfing.

Sternberg’s rapport with his co-workers is what makes the office tick—most of his employees also worked at Band of Outsiders. “It’s a beautiful time when a company [has fewer than] 10 people,” says the entrepreneur. “Customer service is involved in design. Design is involved in marketing. It’s one big dialogue.” theentireworld.com.

Written by BRENNA PIEROSE.