C California Style

A rendering of the new store. PHOTO: Courtesy of Shreve & Co.
Inside the old Shreve & Co., c. 1909. PHOTO: Courtesy of Shreve archive.

House of Plenty

by C California Style

When Shreve & Co. was unable to renew its lease last year in its namesake building on Post Street,

where it had been since moving in a month before the 1906 earthquake, it marked the end of an era for the storied Bay Area jeweler. This month, however, Shreve begins anew with the opening of its permanent flagship, just up the block in Union Square, and the location is nothing short of spectacular.

Not only is it more than twice as large as the previous locale, but the new Shreve & Co. also raises the bar with a sophisticated interior designed by renowned Lochte Architectural Group, featuring a trio of striking chandeliers—a cascade of lights and crystals suspended from the 30-foot ceiling.

Private selling suites provide the ultimate discretion during consultations, while a dedicated diamond room is where engagement dreams are made. There’s also an entertainment room that’s more lounge than jewelry store, providing the perfect respite—fashioned as a relaxed, masculine space, it includes a premium bar, flat-screen TV, and a curated selection of the brand’s jewelry and timepieces.

In addition to the engraving and estate jewelry appraisal services they’ve always offered, a dedicated watchmaker and custom jeweler are now available in-house, too. Of course, Shreve’s own collections will be on hand, including exclusive pieces such as internally flawless diamonds, high-complication watches, rare pearls and signed estate jewelry, to name a few—plus collections from Rolex, Patek Philippe, Mikimoto and more. 150 Post St., S.F., 415-421-2600; shreve.com.

Written by Schuyler Bailey.