On the back of their CFDA win, husband-and-wife duo Kristopher Brock and Laura Vassar Brock open their doors to talk Hollywood, #BrockBabes and why fashion’s stakes are raised.
Upon entering Brock Collection’s Downtown Los Angeles studio on a late January morning, one expects to encounter a buzzing, frenetic hive. After all, the label’s young designers, married couple Laura Vassar Brock and Kristopher Brock, are fresh off the heels of winning the coveted CFDA/Vogue Fashion Fund prize—responsible for helping to launch names like Alexander Wang and Proenza Schouler—and are a mere two weeks away from their fall runway presentation at New York Fashion Week.
Today, however, all is calm in their sun-drenched atelier, where they set up a West Coast studio six months ago. “It’s a waiting game now,” says Kris, reveling in the rare quiet pause before receiving their samples for the show. The absence of their 2-year-old son, Charlie, only adds to the calm. “If he were here, he would be terrorizing the boards,” says Laura with a laugh, motioning to a wall lined with sketches and plaid and leopard-print swatches.
The 30-year-old parents, who decamped from New York to Newport Beach two years ago, met at Parsons School of Design in 2011. Kris went on to train as a tailor and pattern maker while Laura worked under Olivier Theyskens (at Theyskens’ Theory) and in celebrity styling before merging to launch their own venture. “In a field like this that is creative and so emotional, it’s really great to share that with your partner,” says Kris.
The duo’s spring collection feeds into the couple’s romantic narrative with deeply feminine prairie girl-meets-Victorian silhouettes—spanning off-the-shoulder ruffled linen dresses with boned corsets to cascading frocks in floral-printed voile—in a palette inspired by a California desert sunrise. “We’re at a stage where we are lucky enough to try things that we feel passionate about as we explore our woman,” says Laura. That “woman” includes a cadre of #Brockbabes, from actors Emma Stone and Alicia Vikander to model Toni Garrn, who favors the brand’s cult-loved made-in-L.A. denim.
The recent CFDA win emboldened the pair to elevate every aspect of the business; soon they will introduce bags, belts and shoes to the lineup. They are also in the process of transitioning their bicoastal label to California full-time: “We can think more clearly here,” Laura insists.
It seems the West Coast has won the brightest new names in American fashion. brocknewyork.com. • LINDSAY KINDELON.
Edited by ALISON EDMOND.