Indie bridal destination Lovely Bride has been offering clients a carefully curated selection of romantic gowns since its New York opening in 2010.
Now the shop has debuted an in-house collection, The Lovely One, brimming with low backs and illusion necklines. Owner Lanie List says, “It’s fun to be able to build something for our brides when we know them so well firsthand.” $1,950–$2,750. By appointment in WeHo, 310-659-2050, and S.F., 415-962-7415; lovelybride.com.
Written by Melissa Goldstein and Heather Severs.