For L.A.-based sisters and new mothers Katherine and Margaret Kleveland, life’s next stage prompted a palpable sartorial shift:
“It was not just out of necessity, but a desire to be more natural and own our femininity—[to be] effortless but still put together,” says Katherine, who, alongside Margaret, previously honed her craft at Joie (as executive VP of design and footwear division manager, respectively). And so, Dôen (“to do” in Dutch) was born, so to speak, with the help of partners Allie Furlotti, Hilary Walsh and Hilary Tisch.
Spring’s debut is full of dreamy silhouettes for the “off-duty career woman,” taking heavy cues from the Klevelands’ Santa Barbara upbringing. Incorporating such fabrics as organic cotton, crinkled gauze and washed raw silk from recent sourcing trips in India and Peru, pieces range from frayed tunics to a hand-embroidered poncho, billowy tassel-tied dresses, and an intricately crafted take on a ’70s Hungarian peasant blouse. Each season, the line will replicate one style in a children’s size to benefit Room to Read, an organization that helps close the gender gap through literacy. “We want to have our values go through everything that we do,” says Katherine. $125-$380; shopdoen.com.
Written by KELSEY MCKINNON.
PHOTOS: Hilary Walsh.