C California Style

Fall Winter 2013 runway.
Hermès à Beverly Hills scarf, $410. Mor Weizman.

Making a Splash

by C California Style

Ever-iconic Hermès marks a glamorous boutique retrofit with an equally elegant, exclusive offering.

To celebrate the September 3rd reopening of its Beverly Hills flagship, Hermès is hosting a grand soirée and launching an accessories lineup dedicated to the City of Angels.

Its roots here, after all, run deep. Hermès first opened on Rodeo Drive in 1972, then moved its shop down the street in 1997 to a jewelbox designed by RDAI. The same Parisian firm is responsible for the boutique’s striking new lines, Carrara marble façade, cube-like windows and party-ready rooftop garden. The 12,000-square-foot interior includes a sculptural spiral staircase and mosaic tiling. On the newly added third level, patrons can stock up on chic Maison wares; ready-to-wear, jewelry and luggage are still housed on floors below.

Exclusive to the shop, International Artistic Director Pierre-Alexis Dumas commissioned Benoît-Pierre Emery, artistic director of objects and tableware, to create one of its signature silk scarves. “I felt inspired immediately, as there’s such a strong visual imaginary universe around Los Angeles,” says Emery, whose palm shadows and orange-bordered swimming pool design embraces SoCal landscapes and 2013’s “A Sporting Life” motif. This paved the way for other ultra-luxe items such as a canvas-and-leather wine trunk, beach towel, and a white wicker and turquoise leather Kelly Picnic handbag. “There’s an [Hermès] philosophy of fun and pleasure, and it makes a perfect link with the easy-going California lifestyle and  casual spirit.” 434 N. Rodeo Dr., B.H., 310-278-6440; hermes.com.

Written by Caroline Cagney and Annina Mislin