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C California Style

Bo & Luca halter‑neck Del Rey gown, $3,600. PHOTO: Two Foxes Photography.

Off the Market

by C California Style

A one-of-a-kind San Francisco studio finds the perfect fit for style-minded brides.

Many a new fiancée sets out dress shopping in search of “the one,” only to be faced with endless not-quite-right options. Enter Christy Baird, founder and creative director of San Francisco’s recently opened niche concept LOHO Bride, an artfully curated boutique with the unwavering nonconformist in mind. “We’re really going after the anti-bride,” says Baird (previously of boho label Daughters of Simone), a statement evident in the Potrero Hill boutique’s organic-yet-urbane aesthetic, as well as its moniker, an acronym that stands for League of Her Own.

Having recently traveled to Paris to pick up styles by emerging French designer Elise Hameau, Baird stocks the studio with an intuitive assortment of gowns by buzzed-about labels such as Bo & Luca and Stone Cold Fox, and ultramodern silhouettes from the likes of Houghton and Unbridaled by Dan Jones, all at approachable price points ($2,000-$5,000). “Girls say that our store is like an amazing apartment and they’re coming to play dress-up with us,” says  Baird, who hopes to soon bring a second location to L.A. By appointment; 550 15th St., Ste. 19, S.F., 415-525-4544; lohobride.com.

Written by Lindsay Kindelon.
Edited by Heather Severs.