“I like that I don’t have an official title,” says L.A. native Olivia Perez, on the phone from her adoptive home of New York City. It’s a byproduct of forging one’s own path in the digital sphere, something the 22-year-old—one of five sisters born to creative parents (her father worked in the fashion industry and her mom is a photographer)—has tirelessly pursued since enrolling in NYU’s Gallatin School of Individualized Study four years ago. Following internships for the likes of Teen Vogue and Hermès, the then-junior launched Friend of a Friend, an online lifestyle publication that taps Perez’s extensive bicoastal network of friends for their word-of-mouth city recs, as well as insider tips from fashion to travel and beauty. “I wanted to provide a platform to spotlight these amazing people I was meeting,” says Perez, who is also inspired by close childhood pals Gigi and Bella Hadid. “Their career trajectories have been absolutely incredible—they have really set the bar high for women around the world who want to make a mark in the [fashion] industry and be humble at the same time.” The bright-eyed millennial, who serves as the site’s editor-in-chief and also works in fashion partnerships for shopping app Spring, is up for the challenge, even using the ever-changing digital media industry as an incentive: “It’s really fun to not have a road map and not set limits for myself,” she says. “The worst thing anybody could ever do is put a ceiling over me.” frndofafrnd.com. • LINDSAY KINDELON
Photography by J.R. Mankoff.
Styling: Alison Edmond.