C California Style

COACH Viper Room T-shirt with ruffled collar, $150. Photography by Coach.
Outside the renowned rock club on Sunset Boulevard. Photography by the viper room.
Viper Room tote, $150.
Viper Room Souvenir jacket, $795.

Planet Hollywood

by C California Style

Coach teams up with the Viper Room in Los Angeles for a walk on the wild side

With its neon green sign and louche logo of a smoking temptress attached to a snake’s tail, the infamous Viper Room nightclub shines like a beacon of glam-grunge style on the Sunset Strip. Its iconography syncs with Coach’s current youthful motifs, inspired by band patches and rock music.

For pre-Spring 2019, Stuart Vevers, Coach’s executive creative director, is incorporating this rock ’n’ roll visual vocabulary—including dice, palm trees and neon—in the styling of 18 items for men and women. The line includes a canvas tote that juxtaposes an image of the lady viper atop a field of pink flowers, as well as a green satin bomber accentuated with a glittering collar and the club’s moniker embroidered on the chest. Coach’s rich history in leather craftsmanship can be traced in the bag’s smooth but sturdy reinforcements and also a cool keychain of the viper vixen. And no concert is complete without merch, which Coach interprets as a slim T-shirt shimmering with sequins. 327 N. Rodeo Dr., Beverly Hills, 310-247-1309; coach.com.

Written by KHANH T.L. TRAN.