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C California Style

Popular Mechanics

by C California Style

Los Angeles artist and activist Shepard Fairey and Swiss watchmaker Hublot join forces on a new timepiece

Five-point stars loom large in street artist Shepard Fairey’s oeuvre—look no further than the omnipresent Obey Star drafted from a pared-down illustration of Andre the Giant’s face. Now the image, initially inspired by Russian Constructivist propaganda posters, is moving beyond stickers and illicit wall murals to Hublot’s Big Bang Meca-10 Shepard Fairey timepiece.

The new collaboration between the storied Swiss watchmaker and L.A.-based artist and activist (part of an ongoing Hublot Loves Art series that has already paired the brand with Chinese visual artist Chen Man, French sculptor Richard Orlinski and Brazilian painter Romero Britto) relocates Fairey’s star logo onto a gear inside the watch’s mechanical architecture, near the 3 o’clock position.

The stylized ticker with a gray or blue tribal-patterned Texalium case—in limited editions of 100 for each hue—is powered by a manually wound skeleton calibre with a 10-day power reserve. That’s a useful feature for an artist who still races the clock each time he heads out on the streets. Big Bang Meca-10 Shepard Fairey watch, $28,300. Hublot, 9470 Brighton Way, Beverly Hills, 310-550-0595; hublot.com.

Written by ELIZABETH VARNELL.