Perennial cool girl and multifaceted model Erin Wasson translates her signature edge into a new fine jewelry line.
“Growing up in Texas and spending a lot of time in New Mexico, I still have this unbelievably romantic idea of a woman on a ranch riding horses and decked out in beautiful pieces of silver,” says Venice Beach-based model Erin Wasson, who happens to be calling from the Lone Star State, where she is celebrating her 34th birthday. This spring, she brings her unfading cowgirl vision into focus with the debut of a new high jewelry line, Wasson Fine.
After making costume jewelry under the label Low Luv for nearly a decade, Wasson aims for her new collection to imbue every-day pieces with more permanence and intention: “I am at a place in my life where I want to get back to working with precious metals and stones,” says Wasson, whose 15-year career in fashion—walking runways for Gucci, Chanel and Victoria’s Secret—also includes designing fine jewelry for friend Alexander Wang’s shows.
Wasson escaped to her new house in Ojai on the weekends to create a precise narrative for her inaugural range—drawing inspiration from such elements as sea life and ’50s car headlights. “It’s a bit of a mad-hatter process,” she concedes.
Handcrafted in Downtown Los Angeles, the collection contrasts soft and romantic pearls with abstract architectural designs in sterling silver, 14-karat gold and diamonds—from two-toned, crescent-moon earrings and an avant-garde disc and pin ring with labradorite, to pearl cluster bracelets and toggle necklaces. The duality of feminine and edgy, country yet urban, seems to be Wasson’s calling card.
This month, she presents her fall collection (replete with slimmer silhouetted gold pieces scattered with diamonds and stones) in Paris during fashion week. Of course, getting through the metal detector at airport security is no easy task: “I’m never without ornamentation—I’m like a Christmas tree 365 days a year.” wassonfine.com. • LINDSAY KINDELON.
Edited by KELSEY McKINNON.