The universal truth that women despise shopping for swimwear set Jude Al-Khalil on the path to create Bikyni,
the L.A.-based online lifestyle label designed to revolutionize the dreaded struggle. “My vision for Bikyni was to take the frustration out of shopping by modernizing the experience to make it easy and comfortable for women to buy a suit,” says the former COO of cool-girl brand Reformation. The luxe line is not about the latest flash-in-the-pan trend, but a manageable selection of classic, minimalist styles with staying power. To that end, each of the five tops and four bottoms (the collection also features a maillot) comes in mix-and-match solid-colored Italian fabrics—plus black-and-white gingham, totaling no more than $100 for a full ensemble.
“There’s definitely a French sensibility to Bikyni; we’ve also taken inspiration from lingerie and ready-to-wear, especially with The Crop and The Triangle styles,” says Al-Khalil, who manufactures in Los Angeles. Gallic undertones notwithstanding, Al-Khalil’s home base certainly played its part, providing ample on-the-job market research: “It’s always sunny in L.A. and you spend a lot of time in a swimsuit,” she says. bikyni.com.
By Kathryn Romeyn.
Edited by Heather Severs.
PHOTO: Annemarieke van Drimmelen.