Launched just over 10 years ago in London, former stylist Lucy Pinter’s denim label Superfine sparked the trend for skinny jeans that we now all take for granted—
setting the tone for the chilled-out, rock-chick silhouette with which she is now synonymous. Looking to expand her line stateside, Pinter, a native Australian, moved to L.A. with her photographer husband Jan Welters and their children two years ago, propelling the brand’s recently debuted e-commerce platform and new secondary range, Fine by Superfine. The extension features a contemporary mix of pared-down sweats, denim and tees that effortlessly complement the main line’s Spring/Summer 2016 collection of luxuriously crafted tailored jackets, graphic leather pieces, dresses, and pinstriped and tartan separates—proving Pinter has that crucial instinct for what women want, now. Think of her as the West Coast’s answer to Haider Ackermann, offering that masculine touch with an accessible, feminine appeal. superfinelondon.com.
Written and edited by ALISON EDMOND.