L.A.-based denim brand Joe’s introduces Sun-Faded—
a capsule collection in faded powder-blue washes. Available in numerous casual styles, the jeans are tinted through a special process that accelerates the effect of sand and salt air on denim for an aged look—perfect for Venice Beach dwellers. Explains Joe’s Founder and Creative Director Joe Dahan, “California is known for its unique casual vibe…fashion that’s comfortable without sacrificing style.” 8432 Melrose Pl., L.A., 323-944-0656.
Written by Megan Meyer.