C California Style

MY SONG in the Mediterranean during the LORO PIANA SUPERYACHT REGATTA.
The race passing Porto Cervo, Italy.
Yacht Club Costa Smeralda at night.
MY SONG during the regatta.
A bird’s-eye view of Porto Cervo.
Limited-edition bomber jackets.
Limited-edition bomber jackets.
PIER LUIGI LORO PIANA at the helm of My Song.
Looking onto the race from Porto Cervo.

Nautical by Nature

by C California Style

Loro Piana hosts its annual superyacht regatta in sardinia and sets the tone for High-Performance Gear on and off the water

At the ninth annual Loro Piana Superyacht Regatta—a highlight of the Mediterranean summer sailing season—the sponsoring fashion brand’s sleek Porto Cervo Bomber Windmate jacket made a splash amid Sardinia’s Peter Marino-designed Yacht Club Costa Smeralda.

In its 200-year-old history, the label renowned for its fine cashmere jackets and sweaters (with stores across the globe, including Beverly Hills, San Francisco and Costa Mesa) has also crafted sportswear for the equestrian world, the golf course and the ski slopes. Creating a piece of lightweight clothing inspired by the sea—and hosting a regatta to match—was only natural.

Deputy Chairman Pier Luigi Loro Piana presides over the four-day race and competed this year in his 40-meter maxi yacht, My Song. “A lot of riders, or yachtsmen, are our customers, our friends.” Over the years, organizers moved the race from Capri to Sardinia, where the landscape is protected with nice, steady winds and not too many waves (they added a second base in the Caribbean at Virgin Gorda, extending the event’s international presence).

Mr. Loro Piana encourages all visitors, not just sailors, to explore Sardinia and its neighboring islands by boat, because the water offers an eye-opening perspective that mere road travel cannot. When on land, he suggests stopping in the quaint little restaurants and shops of Porto Cervo. “If you come, you can stay for a full summer and continue to discover nice spots and get the taste and the feeling of Sardinia, especially in Costa Smeldera,” he says.

The brand, meanwhile, continues to innovate in the outdoor adventure realm, be it with their Icer Short ski jacket crafted in their waterproof and wind-resistant “baby cashmere Storm System,” or a lightweight cashmere overcoat/rain jacket. “The more experience you have, the more possibility you have of doing something new,” says Mr. Loro Piana, whose mission begins with sourcing the best fabrics. “Luxury for me is quality with no compromise.” loropiana.com.


This article originally appeared in the October 2017 issue of C Magazine.