3 Beauty Brands Upping Their Game This Year

New locations, expanded services and a special capsule in collaboration with an industry scion



Beauty Mark
Estée Lauder’s great-granddaughter, rising actor Danielle Lauder, has just launched — in conjunction with the iconic brand — a limited-edition makeup range called Act IV, a cinematic nod to Danielle’s fourth-generation Lauder heritage. While studying acting at Northwestern University, Danielle taught herself makeup techniques for auditions and performances, inspiring her to “create a makeup collection that looked beautiful in any light.” The seven products were designed for the red carpet (“I tried to find a modern feminine way to capture that film noir quality with soft yet striking colors”) and for the well-appointed home. “We created pieces you’d want to display on your vanity or bedside table — almost like an accessory or artwork,” says Danielle, who now resides in L.A. She adds, “It was really special, learning firsthand the ins and outs of creating a collection and bringing it to life from concept to counter.”



Made You Blush
“Makeup, done correctly, is so powerful,” says Stephi Maron, founder of Blushington, the California-based makeup and beauty lounge that launched eight years ago. Now, with locations in Brentwood, West Hollywood, Dallas, New York and Philadelphia, the company’s expanded services include lash extensions, brow shaping, skincare treatments, makeup lessons, and a curated, product-tested boutique with brands that are 98 percent female-founded. Listening to clients’ requests is integral to Blushington’s growth strategy, so when the team was begged to add hairstyling, they delivered. “Carte Blush Plus offers unlimited dry hairstyling, makeup and lash applications, brow maintenance, a makeup class and other exclusive perks,” Maron says about the new membership offerings, which have turned her operation into a one-stop shop before you hit the holiday party circuit.



Ring Leader
California transplant Cayli Cavaco Reck, the founder of Knockout Beauty, has opened her largest location yet, an airy space in Brentwood complete with two treatment rooms and a registered pharmacist. The daughter of two iconic fashion editors — Paul Cavaco and the late Kezia Keeble — the self-made skincare expert has amassed an arsenal of knowledge and a loyal following. Her Instagram livestreams are virtual master classes, in which she shares her skincare routines and fields viewers’ questions. Knockout Beauty, a natural extension of her Instagram presence, first opened as a Hamptons pop-up, followed by a permanent Manhattan location. More than just a store, the company prescribes regimens to treat and conquer clients’ skin challenges, utilizing top-selling brands like Environ, Lacrème Beauté, Agent Nateur and Evenswiss. Cavaco Reck explains, “We’re conscious beauty for the modern-minded.” 11724 Barrington Court, L.A., 631-899-3401.


Feature image: BLUSHINGTON’s Carte Blush Plus membership, $375/month, allows for unlimited beauty and dry hairstyling services. Photo by Arnel Hasanovic/Unsplash.


This story originally appeared in the December 2019 issue of C Magazine.

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