The boutique ushers in a new look for the OC
Words by KELLY ATTERTON
DIOR BEAUTY has unveiled its new U.S. flagship at South Coast Plaza, a boutique shaped by Parisian heritage and rendered in marble, luminous fabrics, and just enough gilded metal to remind you this is luxury, not minimalism. Inspired by 30 Avenue Montaigne, the sleek space layers Dior’s signature elegance into every surface — and service.
At its heart is La Collection Privée, housed in a fragrance salon designed by Dior perfume creation director Francis Kurkdjian. Clients can build a fragrance wardrobe or commission custom trunks and cases — because at Dior, perfume isn’t just worn, it’s curated. Throughout the space, Dior’s Exceptional Pieces — reinterpretations of the House’s iconic designs, created in collaboration with artists and artisans — are displayed like objets d’art. Dior’s skincare, including L’Or de Vie and Dior Prestige, are showcased in a dedicated alcove, where personalized consultations and high-tech skin analyses are offered.
Summer captures the spotlight in a palette of sun-washed color, Riviera spirit, and easy California radiance. Peter Philips, creative and image director for Dior Makeup, frames the seasonal collection as “a solar beauty in every sense of the word… a true escapade that celebrates everything one expects from a Dior summer.” The Pink Riviera and Coral Riviera palettes conjure the carefree spirit of the season with shades that feel kissed by sun and salt air, equally suited to Cannes or Costa Mesa. Bronzing powders embossed with Toile de Jouy, along with lip oils and glosses in shades like Splash and Red D-Sire, complete the look. In the color space, a playful makeup bar with a screen streaming Dior runway shows captures the energy of the catwalk and the excitement of backstage. 3333 Bristol St., Ste. 2007, Costa Mesa, 714-927-7141; dior.com/en_us/beauty.
Feature image: DIOR BEAUTY’s summer palette is packed with pink, coral, and bronze tones.
This story originally appeared in the Summer 2025 issue of C Magazine.
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