Organic Beauty Apothecary True Botanicals manifests its raw appeal in the city
With a long line of devotees, including chief brand activist Olivia Wilde, the digitally native nontoxic skincare line True Botanicals is known for its use of organic ingredients, antioxidants, vitamins and essential fatty acids. Its premier retail outlet is keeping it real, too. The columns and shelves of the 1,800-square-foot space, designed by Jeremiah Brent, are made from reclaimed Northern California barn wood and showcase the brand’s cult favorites alongside new aromatherapy blends infused with bay laurel, tarragon and chamomile to combat stress and boost immunity. The store also features a skin clinic and on-site lab that will create small-batch exclusives. “The space turns our beauty rituals into moments for reflection and meditation,” says founder Hillary Peterson. 524 Washington St., S.F., 415-496-3023; truebotanicals.com.
Written by KERSTIN CZARRA.