Founded by a pair of business-savvy creatives, the subscription-based venture is centered on what they call “betterment”
Words by KELLY ATTERTON
When two serial entrepreneurs start spitballing ideas, fresh new concepts are born. Enter Asystem, a subscription-based men’s wellness brand that is centered around the idea of “betterment.” “We don’t think of Asystem simply in the context of a skincare brand or a supplement brand. We create products to help men look, feel and perform their best. In turn, they can give their best self to those around them,” says co-founder Oli Walsh, former chief executive officer and co-founder of creative agency Wednesday.
The product side of the equation consists of Superhuman Supplements (a 30-day supply of prepackaged daily vitamins) and the Performance Skincare range: a cleanser, a moisturizer and an overnight cream. This synergistic daily regimen aims to deliver glowing, healthy skin, and to boost energy, stamina, recovery, focus and sex drive. To further promote wellness, Walsh and co-founder Josh LeVine (who also co-founded cult denim label Frame and skincare brand Davi) will spearhead inspiring web content with The Betterment Project. The duo also plans to regularly host experiences focused around the body and mind, and interpersonal connection at BeachHouse, a 4,200-square-foot space in Venice.
Feature image: The ASYSTEM TotalBody set of skincare and supplements. $99/month. All photos by Bjorn Iooss.
This story originally appeared in the Fall/Winter 2019 Men’s Edition of C Magazine.
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