The fashion blogger and influencer on why sometimes less is more when it comes to putting herself first
Words by KELLY ATTERTON
Veteran California fashion blogger Aimee Song has spent the past 10 years building her brand: she launched her influential site, Song of Style, and a YouTube channel, published two bestsellers and amassed more than 5 million Instagram followers. Recently, the Los Angeles-based tastemaker debuted her Song of Style capsule clothing collection in partnership with e-commerce site Revolve.
The addition of the West Coast-inspired fashion line to Song’s repertoire brought fresh challenges. “I felt overwhelmed and overworked. I started seeing a therapist,” she confesses. Since then, her life has shifted. She’s calmer and more selective with her time. “Saying no can be a powerful tool for your health.”
With less on her schedule, the avid celery juicer indulges in boxing sessions at Rumble and Set and Flow, and walking her dogs with her AirPods popped in, phone stowed away. “I’m more in the moment and less hard on myself now,” she says. It’s improved my relationships. I still have my ups and downs, but I’m working on it, and I’m grateful for how far I’ve come.”
Feature image: AIMEE SONG. Photo courtesy of @songofstyle.
This story originally appeared in the September 2019 issue of C Magazine.
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