Tiffany & Co. Fetes Its Art-Filled New York Flagship

The Landmark, the jewelry house’s newly reworked Fifth Avenue store, opened with a lavish celebration and site-specific artworks from the world’s greatest



The Landmark at Fifth Avenue and 57th Street. Photo by Dimitrios Kambouris/Getty Images for Tiffany & Co.


Tiffany & Co., founded in New York City in 1837, held a lavish bash for the reopening of its newly transformed flagship on Fifth Avenue and 57th Street on Thursday, April 27. The celebration included a large West Coast contingent in addition to locals, collectors, and LVMH Moët Hennessy Louis Vuitton’s Bernard Arnault and his family. The store, now called The Landmark, played host to Gal Gadot, Hailey Bieber, Jimin, Pharrell Williams, Anya Taylor-Joy, Florence Pugh, Zoë Kravitz, Blake Lively, Michael B. Jordan, Eileen Gu, Gabrielle Union, Dwyane Wade, Tracee Ellis Ross, Barbara Palvin, Dylan Sprouse, and Aimee Song, while Larry Gagosian, Brooklyn Peltz Beckham, Nicola Peltz Beckham, Lauren Santo Domingo, Jacob Elordi, J. Balvin, Sam Worthington, Daniel Arsham, Jeff Koons, Peter Marino, Shohei Shigematsu, Marc Jacobs, Catherine Martin, Martha Stewart, Anthony Ledru, Sidney Toledano, and Michael Burke were also on hand.

The guests got a look around the brightly lit new 10-floor, 110,000-square-foot building reworked from its 1940 origins by Shigematsu of OMA New York with interiors devised by Marino that include an LED-clad main floor, a mirrored spiral staircase on floors 3 to 8 that rises above Arsham’s eroded bronze sculpture, Jean-Michel Basquiat’s Equals Pi painting in the main elevator bank, plus works by Julian Schnabel, Damien Hirst, Richard Prince, and Rashid Johnson and a rotating roster of artists. Next the celebration moved to the adjacent Tiffany Flagship Next Door, the jewelry house’s temporary store during the gut renovation — the Landmark gained three floors during work that began in 2019. The Next Door space was cleared out and reworked for an evening that included a Petrossian caviar bar, topped-off glasses of Champagne, and a look at all the house ambassadors and their baubles of choice for the evening. DJ Mia Moretti spun an opening set before the Radio City Rockettes performed, followed by the headliner: Santa Barbara native Katy Perry.


Inside the Tiffany & Co. flagship reopening party. Photo by David Benthal/BFA.com.


The boutique’s new main floor with wall-sized windows depicting New York scenery. Photo by Joe Schildhorn/BFA.com.


LEFT: Victoria Ledru and Anthony Ledru, photo by Joe Schildhorn/BFA.com. RIGHT: Gal Gadot, photo by Cindy Ord/Getty Images for Tiffany & Co.


Charly Defrancesco, Marc Jacobs, Pharrell Williams. Photo by Joe Schildhorn/BFA.com.


Alexandre Arnault, Bernard Arnault, Helene Arnault, Jean Arnault, Frederic Arnault, Antoine Arnault. Photo by Joe Schildhorn/BFA.com.


Inside the celebration held at the Tiffany Flagship Next Door. Photo by Cindy Ord/Getty Images for Tiffany & Co.


Zoë Kravitz, Hailey Bieber. Photo by David Benthal/BFA.com.


Gabrielle Union, Dwyane Wade, Tracee Ellis Ross. Photo by David Benthal/BFA.com.


LEFT: Brooklyn Beckham, Nicola Peltz Beckham. RIGHT: Lee Jung-jae, Ayaka Miyoshi, Zico. Photos by David Benthal/BFA.com.


 Anya Taylor-Joy, Tiffany Haddish, Gal Gadot. Photo by Matteo Prandoni/BFA.com.


Barbara Palvin, Dylan Sprouse, and Jacob Elordi. Photo by Jamie McCarthy/Getty Images for Tiffany & Co.


LEFT: Florence Pugh. RIGHT: Katy Perry. Photo by David Benthal/BFA.com.


Katy Perry. Photo by Jamie McCarthy/Getty Images for Tiffany & Co.


Feature image: Katy Perry performs onstage with the Rockettes. Photo by Jamie McCarthy/Getty Images for Tiffany & Co.


May 5, 2023.

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