The Italian label brought its exclusive international concept store to California
Words by ANUSH J. BENLIYAN
A slew of fashion and music industry insiders gathered on the evening of Thursday, Nov. 7, to mark the debut of Moncler House of Genius at Maxfield L.A.
Hosted by the Italy-headquartered luxury outfitter in partnership with the cult Melrose Avenue boutique, the immersive launch party celebrated the Los Angeles arrival of Moncler’s pop-up shop slash installation (open through Nov. 21), whose previous iterations have appeared in Milan, Paris and Tokyo.
Usher, Lauren Wasser, Ambre Dahan, Miles Richie, Pyper America and other guests came together to peruse 21 pop-up-exclusive styles from the different Genius collections.
The innovative designs were augmented with live musical performances by Zack Bia and Kittens, who took turns at the DJ booth, and singer-songwriter Summer Walker, who captivated the crowd long into the night.
Feature image: The MONCLER House of Genius installation at MAXFIELD L.A. Photos by Owen Kolasinski and Marc Patrick, BFA.
Nov. 13, 2019
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