A gathering of golf enthusiasts converged at the blush-colored boutique
Words by THE C MAGAZINE EDITORS
Golf line G/Fore, known for its innovative footwear and its modern take on country club–ready clothes and accessories for men and women, welcomed area friends and fans to a cocktail party to celebrate the new Beverly Hills boutique on Thursday, April 3. The line, with origins in Los Angeles and inspired by art, architecture, and fashion, is known for adding color and whimsy to greens garb, but also honoring the sport’s traditions. Instructors including Manolo Vega, Devan Bonebrake, and Gabe Hjertstedt were all on hand, as was founder and CCO Mossimo Giannulli and his wife, actor Lori Loughlin, and CEO Suzy Biszantz. The brand, owned by Richemont’s Peter Millar division, filled the store interiors with massive sculptures of caps and shoes in its signature knockout pink hue in addition to the footwear, apparel, and limited-edition pieces on racks throughout.
A G/Drip coffee and tea stand welcomed guests (as did a line of valets wearing caps and shirts from the line) while cookies emblazoned with the brand’s pink logo made the rounds. Tour players who are fans of the line include Thomas Detry, Brandt Snedeker, Álvaro Quirós, and Ryann O’Toole, and admirers of them — as well as the products on shelf at the N. Canon Drive boutique — were drawn to the colorful looks played up in store windows with a rainbow array of rotary telephones. As the Champagne flowed, some guests were already planning their next tee times.
April 23, 2025
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