Plus Nyakio Grieco’s beauty revolution continues
Words by KELLY ATTERTON
Terri Bryant (left) and Selma Blair.
Taking the Lead
Actor, author and activist for accessibility Selma Blair is now the chief creative officer of the ability-inclusive brand Guide Beauty. “We were introduced through a mutual friend. The connection was instant,” says veteran makeup artist and beauty educator Terri Bryant, who founded Guide Beauty in early 2020 after being diagnosed with Parkinson’s disease. Both she and Blair, who was diagnosed with multiple sclerosis in 2018, are reinventing how users apply cosmetics, designing products that keep dexterity and fine motor challenges in mind, with features such as curves and rings ergonomically placed to make gripping easier. Simple application for all. guidebeauty.com.
Jennifer Meyer Eau de Parfum, $130.
A Multifaceted Gem
Designer Jennifer Meyer, best known for adorning celebrities like Kate Hudson, Demi Moore and Jennifer Aniston with her delicate fine jewelry designs, is expanding into the lifestyle and beauty space. Her eponymous fragrance, in development for over a year, recently made its debut, and a candle will launch later this fall. “This scent is a personal expression of my childhood memories of growing up on the beaches of Malibu,” Meyer shares. “I wanted to bottle up that fresh, yummy, just-got-home-from-the-beach smell.” Housed in the chic, matte-white bottle are notes of cranberry, strawberry, coconut water, waterlily, fig leaves, neroli blossom, white floral accord, sandalwood and crystal musk. “It’s all the things I love in one bottle,” Meyer declares. “I think a great fragrance can become a part of who you are. I love the power of a beautiful scent!” jennifermeyer.com.
Left to right: Your Skin Seen One & Done sunscreen, $38. Founder Nyakio Grieco.
Beautiful One
“As a Black woman in the beauty industry, I’m on a mission to ensure everyone protects their beautiful skin,” states Nyakio Grieco, who recently launched her third venture, Relevant: Your Skin Seen. Her newest brand joins her eponymous award-winning line, Nyakio, based on her family’s Kenyan beauty secrets, and Thirteen Lune, her e-commerce destination highlighting beauty brands created by Black and Brown founders. The first product from the Relevant collection is One & Done Everyday Cream with SPF 40, a four-in-one lightweight treatment that aims to simplify skincare, replacing daily sunscreen, moisturizer, serum and primer. Formulated with a potent blend of super fruit antioxidants and a broad-spectrum, mineral-based SPF, the product leaves no white residue on the lightest to darkest skin tones. “I was able to help create a brand that is truly for everyone,” says Greico, “while keeping true to my upbringing by offering clean, plant-based beauty products.” relevantskin.com.
Left to right: Editrix founder Dahlia Devkota. The Bakterium Delirium serum promises to teach skin how to maximize its own microbiome defenses.
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Skin Discipline
Editrix, with its forthright approach and microbiome expertise, has earned its spot on luxury beauty shelves. “The Editrix woman wants a minimalist yet effective approach to beauty so she has time to maximize the art of living,” explains founder and former beauty editor Dahlia Devkota. Numbed by the number of beauty products that crossed her desk, Devkota teamed up with her sister, a Harvard-trained microbiologist, to develop a fermentation process that extracts nutrients from both Ayurvedic plants (the brand’s proprietary Liberated Botanicals) and beneficial skin bacteria from healthy human donors (a patent-pending Biodiversity Broth) in a highly absorbable form. It’s the secret sauce in the brand’s four-product range that delivers soft, supple, hydrated skin, eliminating the need to play mixologist with a counter full of products. editrixwellness.com.
Feature image: The Editrix four-step regimen, $78-$290.
This story originally appeared in the Fall 2022 issue of C Magazine.
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