Louis Vuitton Creates a Whimsical Wonderland With Tyler, the Creator

Revelers gathered to celebrate the new Spring 24 capsule collection

Photography courtesy of BFA


Tyler, the Creator.


As the sun set on Rodeo Drive, Tyler, the Creator threw a party to unveil their Spring 2024 Men’s capsule for Louis Vuitton. The unveiling of the rapper turned designer’s vibrant collection of graphic-print suiting, suede and nylon jackets, button-downs, pullovers, bucket hats, and sneakers brought luminaries from music, film, and fashion worlds to the Louis Vuitton men’s store.

Under the gaze of a towering white Airedale Terrier sculpture, Tyler rubbed shoulders with Hollywood’s man of the moment Barry Keoghan and this year’s Emmy and Golden Globe winner Steven Yeun. The transformed space was covered in turf and adorned with whimsical touches like a suspended propeller plane and soap box derby car, capturing Tyler’s imagination and the brand’s legacy as a luxury house associated with travel.

As DJ Blondie Beach set the mood, guests including Jaden Smith, Peso Pluma, and Donald Glover entered into an imaginary dreamscape, celebrating the creative partnership of Tyler, the Creator and Louis Vuitton’s men’s creative director Pharrell Williams.



Barry Keoghan.


Jaden Smith, Donald Glover.


Tyler, the Creator, Steven Yeun.




March 25, 2024

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