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Party On: Aerin Lauder Celebrates Her Brand-New Fragrance

Tastemakers like Cassandra Grey and Rebecca de Ravenel are treated to the full Aerin experience plus a private dinner at San Vicente Bungalows

Words by MARIE LOOK

Luxury lifestyle company Aerin, founded by beauty mogul Aerin Lauder, celebrated the opening of its first pop-up — and its debut West Coast retail location — with a pairing of parties over Thursday, March 28, and Friday, March 29.

Friends of the brand like Cassandra Grey, Sona Gasparian and Becca Tilley joined Lauder over the course of the two days to show their support and excitement. Of special note was Aerin’s latest fragrance, Aegea Blossom, the notes of which were ever present as pop-up visitors took turns trying the intoxicating scent.

In addition to the full line of beauty and fragrance products, shoppers experienced a spectrum of Aerin lifestyle goods, including furniture and lighting hand-selected by Lauder for the West Hollywood boutique (open through April 28). Others sampled some of the activities featured on the pop-up’s calendar of immersive events, such as personalized engraving, calligraphy, hand-painted bottle and candle sessions, custom paper flower making, and more.

In addition to the pop-up party, a handful of guests, among them Samantha Ronson and Danielle Lauder, were treated to a unique dinner, also hosted by Lauder, that carried an Aegea Blossom theme and was held at the always gorgeous San Vicente Bungalows. 8457 Melrose Pl., L.A.

April 2, 2019


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