Party On: Veronica Beard Designers Open the Doors to Two More West Coast Locations

In other words, this designing duo has been pretty busy lately

Words by NANDITA KHANNA

Known lovingly in the fashion world as the “Veronicas,” sisters Veronica Miele Beard and Veronica Swanson Beard sure have had a busy spring. In the last two months they’ve opened two boutiques, bringing their store count up to seven stateside.

1/12: NAZANIN BONIADI and COBIE SMULDERS at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

2/12: Skincare expert NYAKIO GRIECO at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

3/12: Le Catch’s MARLIEN RENTMEESTER at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

4/12: Actor AWKWAFINA at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

5/12: VERONICA SWANSON BEARD, co-host COBIE SMULDERS and VERONICA MIELE BEARD at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

6/12: Opening party co-host JORDANA BREWSTER at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

7/12: Draycott’s MARISSA HERMER at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

8/12: KATIE LEE and KRISTA MILLER at Veronica Beard in the Pacific Palisades. Photo by Getty Images for Veronica Beard.

9/12: ANH SUNDSTROM at Veronica Beard on Fillmore Street. Photo by Drew Altizer Photography.

10/12: ALISON PINCUS and KATIE TRAINA at Veronica Beard on Fillmore Street. Photo by Drew Altizer Photography.

11/12: VANESSA GETTY at Veronica Beard on Fillmore Street. Photo by Drew Altizer Photography.

12/12: Co-designers VERONICA SWANSON BEARD and VERONICA MIELE BEARD at Veronica Beard on Fillmore Street. Photo by Drew Altizer Photography.

On the heels of a Melrose Place boutique last year, they opened a second L.A. location in the Pacific Palisades in April, counting Vince and Alo Yoga as neighbors. The 1,000-square-foot space was designed by friend and interior designer Carolina de Neufville and is a nod to its seaside locale — think bamboo furnishings by Paul Frankel, vintage surfboards and batik fabrics. To celebrate the opening, friends and co-hosts Nyakio Grieco, Katie Lee and Candace Nelson joined guests such as Awkwafina, Jordana Brewster and Cobie Smulders for a night of shopping and cocktails. A smaller group finished off the night nearby with a sitdown dinner at The Draycott.  

The sisters-in-law then headed up the coast to S.F. just a few days later to open their Fillmore Street location on May 1. The invite list included everyone from Vanessa Getty and Alison Pincus to Anh Sundstrom, who sifted through racks of silk chiffon minidresses and the label’s signature Dickey jackets while DJ Dojah provided a lively soundtrack.

Feature image: Veronica Beard at Palisades Village in Pacific Palisades. Photo by Erik Melvin.

May 24, 2019